Relaunch Coming Soon!

Friday, May 12, 2017


There are big changes coming to Beauty Infinitum! Read on to see what is coming:

Now cruelty-free
The biggest change is that I am rebranding the blog to be strictly cruelty-free! I will now only be featuring companies who are CF (finished products and ingredients are never tested on animals, and products are not for sale where animal testing is required by law). My first post on the newly relaunched Beauty Infinitum will go into detail on how I decided to go cruelty-free, my research, struggles, successes, and more. I promise never to be preachy, but hope to be educational and informative, and perhaps help make the transition to CF easier if that is something you're planning to do. Along with reviews, I'll be posting CF resources, shopping lists, etc. Whether or not a company being CF is a priority to you, my reviews will always be balanced, unbiased, and -- I hope -- helpful!

Moving to Wordpress
Yep, I'm finally moving to Wordpress! I've wanted to for quite some time now, and what better opportunity than the blog's relaunch? I hope the switch to WP will go smoothly, but please bear with me as I get through the kinks and learn the nuances of this new (to me) platform.

More lifestyle reviews
While Beauty Infinitum will always be primarily a beauty blog, I do plan to feature reviews on food, drink, and fashion; with a focus on vegetarian/vegan, ethical, animal-, eco-, and human-friendly companies. Think fair trade, small business, and/or sustainable products. Ambitious? Maybe, but to me, cruelty-free should extend to the environment and humans as well.

So, when is the relaunch? Depending on how well the transition to Wordpress goes, I am aiming for an early June launch. Please stay tuned!

In the meantime, you can keep up with me and be notified of the launch via my Twitter, Instagram, and Facebook. If you are a cruelty-free company who would like to be featured on the blog, please shoot me an email at 

Thank you all for your support over the past few years! I hope you'll enjoy the relaunch!


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