Self-Loathing Isn't Part of My Holiday Plans

Monday, December 07, 2015

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Up until recently, I've found it pretty easy to navigate the beauty world as a feminist. Most bloggers and PR reps I've encountered are strong, confident women who simply want to spread the beauty love. But lately I've seen some pitches whose goal is to spread self-loathing. Oh, and they're always targeted towards women (because men never feel ugly, right?) There's something about the holiday season where certain people just want to prey on women's insecurities.

Just. Stop.

You know what is a better pitch than telling us we aren't Instagram filter-ready (..what?) without [x] procedure? Or what will relieve us of our holiday fight-inducing "resting bitchy face"? Telling us how the product enhances our (ALREADY EXISTING, DAMMIT) beauty. Seriously. It's not difficult to be complimentary and positive in a pitch. "This new red lipstick will give a gorgeous hue to your lips that is party-ready, while moisturizing and lasting through the night." See? Simple. Or for procedures: "Ring in the New Year with the removal of old skin cells, which will reveal radiant, smooth skin!" No insults, holiday-appropriate, describes the benefits. It's not hard.

There is so much pressure as a woman to be (conventionally) beautiful and thin. I try to keep this blog positive and promote self-love. I am not going to post about how you need a procedure (surgical or not) because it will make you soOOoooOOOoo beautiful and remove those nasty wrinkles which are causing all the conflicts in your personal life. When I post about a product, it's because I use it and I enjoy it (or not, if it's a crummy product). I wear makeup because I like it and I enjoy the artistic side of it; I use body products and skincare because they make my skin feel better, etc. If you use cosmetic procedures, that's cool, but I'm not going to write about how you need them because you're ugly otherwise.

Let's stop the shaming, ok? This is my fun corner of the internet, and not where I want to go to reinforce ideals pushed by misogynists looking to make money off our insecurities. I've spent enough time in my life on self-loathing, and I'm through with it. I will never push that onto someone else.

Shoutout to the lovely (in all ways) Tracy who wrote a similar rant a few weeks ago, and to the nameless company who inspired this one.

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