Pro:Voke Touch of Silver Twice a Week Brightening Shampoo Review, Photos

Tuesday, November 17, 2015

I dye my hair every couple of months with whichever box dye in light blonde I can get on the cheap. I know some people turn their noses up at box dyes as they don't always achieve a salon perfect look, but so far, everything I've tried has worked fine for me. The only issue is a slight brassiness that comes with pale blonde shades. Enter a neat, purple shampoo that can fix that issue!

Pro:Voke Touch of Silver Twice a Week Brightening Shampoo* ($7.99 CAD for 150ml; $2.99 for 50ml) is pretty brilliant (see what I did there?) It's a toning shampoo for those with blonde, grey, or white hair. First of all, I'm impressed that it's geared towards those with grey or white hair as well -- so many haircare products are about covering greys, but Pro:Voke is about enhancing them. Sweet!

The Brightening Shampoo has active violet pigment, which neutralizes brassy tones in natural or dyed platinum, grey, or white hair. As the name states, twice a week is enough to keep your hair vibrant and toned. The instructions state to leave this on for ten minutes, but I had been only leaving it on the normal length of time I usually do with shampoo (about a minute), and I found it still delivered on its promises.

And yes, the shampoo is violet! I'd love it just for that reason. The scent is also pretty great, though it reminds me of men's products -- kind of an Old Spice smell, I think -- I enjoy it, but it kind of throws me off in what I expect is primarily a women's product. The shampoo is also pretty runny, and some of it will end up on your bath/shower floor. I haven't had an issue with it staining, however.

My hair is so shiny after using the Brightening Shampoo, and it's a must-have after I dye my hair to eliminate brassiness. I really hope the Pro:Voke Touch of Silver line is still available when my hair starts turning grey,, and I recommend it to everyone who is currently rocking blonde, white, or grey hair!

You can find Pro:Voke Touch of Silver products in Canada online at, or in store at London Drugs, and select Lawtons, Peoples Drug Mart, Pharmasave, and Sobeys locations. I want to try the conditioner now!

Ingredients: Aqua (Water/Eau), Sodium Laureth Sulfate, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Sodium Coco-Glucoside Tartrate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Polyquatemium-10, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Carbomer, Benzophenone-4, Salicylic Acid, Laureth-2, Disodium EDTA, Sodium Benzoate, Sodium Chloride, Formic Acid, Parfum (Fragrance), Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Sodium Hydroxide, CI 60730 (Ext. Violet 2), HC Blue No.2

*Product provided for review. No monetary compensation given. All opinions are my own.

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