Amie Skincare -- Interview With Founder Fiona Parkhouse + GIVEAWAY

Friday, April 17, 2015

Hi everybody! Today I have two exciting things to share with you -- an interview with Amie Skincare's founder, Fiona Parkhouse, and a giveaway to win three Amie Skincare products! Keep reading!

1. Amie has a very personable, friendly look to it. What was your inspiration to make an approachable and inexpensive line of skincare?

My goal with Amie was to help young women with problematic skin have a better time of it ! I wanted to encourage them in good skincare habits from a young age, such as adopting a daily cleansing and moisturising regime. It felt important to me that the products should look appealing and reflect the natural ingredients they contain as well as be affordable and widely available. This is also why the brand is called Amie (‘friend’ in French) as I wanted it to be ‘your skin’s best friend’.

2. Why are natural ingredients important for your products?

Natural ingredients are important in my products as many chemicals traditionally used in skincare products, such as sulphates, mineral oils and petrochemicals, can be harsh and aggressive on the skin, often causing more problems that they solve.

3. Why did you decide to bring your products to Canada? Are you planning to bring them to any other countries in the future?

Well, Canada came calling to me ! I think that the Amie brand principles struck a chord with Canadian consumers. And yes, we are planning to expand Amie into other countries in the future but only slowly and carefully so that we never disappoint our customers.

4. What has been your greatest accomplishment with the brand?

Getting the products absolutely right in the first place ! It took a long time and a lot of effort to make products that I was absolutely happy with and that I believed would delight customers. Receiving lots of lovely emails from customers telling me how Amie has improved their skin has definitely made all the hard work worthwhile.

5. There are a few Amie products in the UK that are not yet available in Canada (e.g. Skin Shield SPF 15 Moisturizer, mineral foundation, etc.) Are there any plans to bring them over?

At the moment, we feel we have all the right products available in Canada but we are always looking to improve and grow, where we can, so we will take advice from our partners at Shoppers Drugmart if they feel there is something else we need to bring over.

6. Where do you find inspiration for new products?

Really from talking to my customers and by researching new ingredients. I love creating products and I love to use the best natural, botanical ingredients that I can find.

7. What are your best tips for taking care of skin in the transition to warmer weather?

Really the same as in the winter which is to cleanse and moisturise on a daily basis. Warmer weather can often make our skin oilier as well as drier, so it is important to wash your face with a moisturising cleansing wash, such as our best-selling Morning Clear Purifying Facial Wash, morning and night. 

Then always moisturise with the right moisturiser that’s created with your skin-type in mind. At Amie we have our wonderful rose-based Morning Light Hydrating Daily Moisturiser for normal/dry-dry skins and our award-winning Morning Dew Matte-Finish Moisturiser with orange and lemon blossom which is light, hydrating yet controls oiliness and shine, leaving skin mattified and soft.

8. Do you have any plans on extending the Amie line in the future? What kind of products would you like to create?

I am very happy with the range as it is at present, although I would love to introduce some more anti-ageing products as these are ones that my skin needs.


Thanks so much for the interview, Fiona! I loved her answers and I hope you did too!

On to the giveaway! You can win three of my favourite Amie Skincare products: Morning Light Hydrating Daily Moisturizer, Spring Clean Deep Cleansing Mask, and New Bloom Gentle Facial Cleansing Wipes. Use the Rafflecopter widget below to enter! Good luck! **OPEN TO CANADA & US ENTRANTS ONLY. ENDS 22 MAY AT 12AM GMT**

a Rafflecopter giveaway

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