One can already tell from such a title that the Brains get straight to the point. Each section has a theme and contains questions and answers originally submitted to the Beauty Brains website, along with other relevant information. The first section, Clever Lies, explains how companies exaggerate or use vague statements in their marketing to sell products, as well as other interesting info such as how to tell if brands under the same parent company have the same formulas despite price (hint: check the ingredients label!)
There are six sections in all, each divided into chapters skincare/makeup, hair care, and/or general questions. While everything is based on science, I still found the book easy to understand with my (sadly) limited knowledge of chemistry. The Brains neatly explain everything relevant to the average reader, though I'm sure those with advanced knowledge of chemistry (cosmetic or no) will still find the book interesting. While I found every section interesting and a must-read, one that I think will pique the interest of most readers is Part V, Bizarre Beauty Ingredients. Bird poop facials? Bull semen?
Even if you are a frequent reader of cosmetic science blogs, there is still a lot of interesting information to learn. I didn't realize, for example, that scientists don't yet know how much antioxidants we need in skincare to have any effect. Also, apparently sulfates in shampoo don't strip colour any more than any other type of shampoo! That's groundbreaking for me as I had been in the anti-sulfate club due to the belief that they would prematurely fade my hair colour.
It's OK to Have Lead in Your Lipstick is a great read for anyone who wants to learn the real scoop on controversial topics, ingredients, and how to find formulas that work. I highly recommend it to everyone, and I think anyone can enjoy it and learn something new, regardless of your knowledge level of cosmetic science.
I don't have purchase info yet, as the Brains are still finalizing publishing details. I will let you know when and where you can buy the book when it is available!
P.S. The winner of the Spicy giveaway was Jasmine! Congratulations!
P.P.S. Sorry I've been MIA! I lost my blogging mojo but I am starting to gain it back. I anticipate some big things happening over the next few months though. Thank you to those who have stuck around despite my sporadic updating!
Book provided for review. All opinions are my own.